"After graduating Matthew accept a full-time marketing job at General Air."
Starting out at General Air as a digital marketing specialist, Matthew quickly built out the marketing presence for the company taking on projects such as creating catalogs, re-building the company website, creating training and promotional videos and more.
Two years later Matthew was promoted to Marketing Lead where he managed a team of three marketers.
While he loved working for General Air, the desire for entrepreneurship was still there and he knew the longer he waited, the harder it would become to pursue that passion.
Even as he worked a full-time job, Matthew still pursued many side hustles. For example, he started an ammunition subscription box. During the pre-launch of this business he sold $2,000 worth of re-occurring monthly subscription within the first hour and shipped 12,000+ rounds of ammunition from his 2-bedroom apartment in Denver.
By this time Matthew Osborn was 22, married, and had a son named Truett. During this period, he met a local entrepreneur named Caleb Roth and they began to build a friendship.